| Modulekode | GIE 806 |
| Kwalifikasie | Nagraads |
| Fakulteit | Gordon Institute of Business Science |
| Module-inhoud | In this module students will be introduced to the principles and practices of effective marketing in an entrepreneurial context. The module will provide students with a systematic approach to marketing decision making in order to aid them in launching a new product or service into the market. Key topics will include understanding the market and the customers, analysing marketing opportunities, developing and implementing marketing strategies and the impact of technology on entrepreneurial marketing. By critically examining an extensive theoretical base of marketing literature, and reviewing local and international entrepreneurial case studies, students will develop the skills and insights required to effectively develop and grow a market for a new product or service. |
| Modulekrediete | 9.00 |
| Programme |
|
| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 28 kontakure per 3 weke siklus |
| Onderrigtaal | Module word in Engels aangebied |
| Akademiese organisasie | Gordon Institute of Bus Sci |
| Aanbiedingstydperk | Semester 1 of Semester 2 |
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